Shoe Palace is a US sneaker and streetwear retailer that sells athletic footwear, apparel and accessories from major brands through more than 200 stores, mostly in California, plus its own online store. It was founded in 1993 by the Mersho family in San Jose and is now headquartered in Morgan Hill, California. Since December 2020 it has been a wholly owned subsidiary of UK-based JD Sports Fashion, part of its JD North America group alongside Finish Line and DTLR.